Spadae for The Virginian-Pilot. 157,000 circulation.
Virginia Zoo, Norfolk, Virginia.
Graphic Design + Illustration + Writing + Research +Photography.
As Marketing Manager of the Virginia Zoo, I decided to use our marketing campaign with The Virginian-Pilot to run a spadae to promote our annual charity gala, plus a kick off to the start of our busy season. A spadea is a separately printed, unbound broadsheet that is folded around a newspaper section, appearing as a partial page or flap over the front and back.